Rich People Used To All Be The Same... Not Anymore

photo: Saudi billionaire Prince Alwaleed bin Talal. He is the prestigious private buyer of the A380.

Rich people used to all be the same, just different from the rest of us. Now they're not only different from the rest of us, but different from each other. Rich people used to do similar jobs, wear similar clothes, live in similar neighborhoods, and read similar magazines. As a result, marketing to rich people was pretty easy. [from Seth Godin]